41. Important features of successful digital customer meetings

We like to talk about the benefits of digital customer meetings and have deliberately avoided talking about specific ‘features & functions’.

We now know that many out there reviewing their digital engagement tools to meet customers on their website or are about to invest in new platforms.

Then it is good to know which functions are crucial. At the same time, there is a widespread misunderstanding of what is meant by the functions. For example, ‘Cobrowsing’ is described very differently depending on what the supplier can deliver. We work out what functions you must have and the requirements for how they should work.